Home World Africa What are Local Services Ads?

What are Local Services Ads?

What are Local Services Ads? How can Outrank Your Competitors?

We understand how important it is for businesses to gain visibility online, especially in today’s competitive market. That’s why we are here to help you outrank your competitors with our expertly crafted content that is sure to attract and engage your audience.

At the heart of our strategy is the use of local services ads, a powerful tool that can help you reach potential customers in your area. In this article, we will delve deep into the topic of local services ads and how they can benefit your business.

What are Local Services Ads? How can Outrank Your Competitors?What are Local Services Ads?

Local Services Ads are a relatively new form of advertising that is designed to help local businesses reach potential customers in their area. They appear at the top of Google search results and are a great way to get your business noticed.

How do Google Local Ads work?

Local Services Ads work by allowing businesses to create ads that are targeted to specific areas. These ads appear at the top of Google search results and are designed to be highly visible and attractive to potential customers.

Benefits of Local Ads for Small Businesses

There are many benefits to using Local Services Ads, including:

  1. Increased visibility – Local Services Ads appear at the top of Google search results, giving your business increased visibility and exposure.
  2. Targeted advertising – Local Search Ads allow you to target specific areas and demographics, ensuring that your ads are seen by the right people.
  3. Cost-effective – Local Services Ads are cost-effective, with businesses only paying for the leads that they receive.
  4. Increased trust – Local Search Ads are backed by Google’s strict screening process, which helps to increase trust and confidence in your business.
  5. Enhanced customer experience – Local Services Ads allow customers to easily book appointments and communicate with your business, enhancing their overall experience.

Be Seen at the Top of Google

Creating Local Services Ads is easy, and can be done in just a few simple steps:

  1. Sign up for Local Services Ads – To get started, simply sign up for Local Search Ads on the Google My Business platform.
  2. Create your ad – Once you have signed up, you can create your ad using the simple ad creation tool.
  3. Target your audience – Use the targeting options to ensure that your ad is seen by the right people.
  4. Set your budget – Set your budget and bid for leads.
  5. Launch your ad – Once you are happy with your ad, launch it and start attracting new customers.

Screening and Verification at Google

All businesses participating in Local Services Ads must pass a background check. This includes a criminal background check for all proprietors and “field workers” (anyone who will undertake on-site labour on behalf of the business).

In some cases, everybody who communicates directly (including off-site) with customers must be checked.

Checks on business registration, license, and insurance may also be performed, depending on local restrictions. If you are a roofer, financial advisor, real estate agent, or other professional service providers in a state or province that requires a license, you must obtain one before creating a Local Ads account.

What are Local Services Ads? How can Outrank Your Competitors?What is the Google Screened Badge?

Some professionals, such as real estate brokers, are required to have their licenses verified. Their ads will get a green checkmark next to the words “Google Screened” to signify that they have passed this test.

What is the Google Guaranteed Badge?

When you search for local services on Google, you’ll notice that many of the advertisements have a green checkmark next to the words “Google Guaranteed.

This symbol signifies that the provider has been screened and verified and that their services are supported by Google. This means that if customers are dissatisfied with the service, they may request a refund straight from Google. There is a lifetime reimbursement cap. This amount varies depending on the country. In the United States, for example, the cap is $2,000.

Simply fill out the Local Search Ads form and begin the background screening procedure to earn the Google Guarantee badge.

Wrapping Up Local Service Ads

Local Ads Services are a one-of-a-kind lead generation resource for small enterprises. Because success in digital marketing frequently necessitates experimentation, you won’t know how well this works for you unless you try it.

Some success tips:

  • Be prepared to reply swiftly to leads, whether they arrive via phone or email.
  • Have a sales process in place. This might be as simple as some talking points regarding your service and strategies for dealing with criticism.
  • If you require support, contact Google’s advertising team.
  • Don’t forget to optimize your own website


Local Services Ads are a powerful tool that can help your business to reach new customers in your area. By using targeted advertising and a cost-effective approach, you can increase your visibility and build trust with potential customers. So why not give Local Ads a try today and see how they can benefit your business?