With over 3.5 billion social media users in 2019, any brand that wishes to engage with its target audience must have a strong social media presence. Social media proved extremely useful a few years ago when it came to communicating with customers and spreading brand awareness.
However, this vast network is now used for much more, such as lead generation and social selling. The rise in popularity is due to the fact that we live in a technological era dominated by smartphones.
Everything is done on smartphones, from ordering food and shopping online to opening bank accounts and conducting business transactions. In this case, the most recent social media platforms, Tik Tok and Snapchat, both have mobile applications.
As a result, consumers have better access to social media no matter where they are, and users can access their favourite sites even when they are on the go. If you want to increase exposure, engagement, lead generation, or social selling, here are five goals to include in your social media marketing strategy.
How Businesses Conduct Consumer Profiling
These social media networks have become data mines for brands, with millions of customers interacting and engaging on them. Businesses can conduct consumer profiling using this data to better understand their customers’ likes and dislikes.
The psychometrics of purchasing behaviours online, when they are watching Netflix and when they are purchasing, and offline, where they are vacationing or which event they are attending. This will enable them to create behaviours and interest buckets based on their spending from the previous hour to the previous month.
As a result, personalised and targeted campaigns improve conversion rates. In a nutshell, brands can use social media data to:
- Improve brand awareness, visibility, and positioning.
- Increase their social media presence and community size.
- To increase sales, target relevant audiences and educate them on the best solutions.
- Increase brand loyalty by engaging with customers.
- Understand the customer’s needs and challenges to improve customer satisfaction.
- Encourage your social media fans to become repeat customers.
- Showcase and advocate for a democratic and open-to-customer-voice brand.
- Listening to customers and constantly innovating in response to their needs.
As a result, there are numerous benefits associated with social media platforms, and brands should not pass up this opportunity. To get the most out of social media services, brands must prioritize five key goals in their social media strategy. In this article, we will discuss those five objectives as well as the metrics you should use.
Establish brand awareness and positioning in you social media marketing strategy.
The activity of spreading awareness is aimed at increasing engagement, advocacy that leads to sales, increasing market shares, and building a loyal customer base in your vertical.
Furthermore, many businesses assess the value of their brand through market positioning, which can only be increased through an increased Share Of Voice.
The goal is to first make the appropriate Target Group aware of your brand and then give them the ability to differentiate and choose you over your competitors.
Several activities can be used to increase brand awareness, including the creation of unique and interactive content, personalised messaging targeted to relevant audiences, and developing strategies based on audience demographics.
The following are some factors you can measure to determine the effectiveness of your brand awareness social media marketing strategy:
- Mentions: Count the number of times your brand name comes up in conversation and how many times those conversations are shared.
- Impressions: Calculate the potential number of views for each of your posts
- Social Sessions: Count the number of times a viewer came from your social media account to your website or blog post.
- Competition: Compare the number of social engagements you received, such as likes, shares, and mentions, to the number received by your competitor.
Increase the size of social communities and accurately target audiences
To make the most of social media, you must have a sufficient number of followers, particularly those who are more likely to convert into paying customers. Regardless of how fantastic your campaigns are, if you don’t have enough users, all of your efforts will be for naught.
Similarly, if you have a large audience but none of them buys anything from you, your large following adds no value to your company’s revenue. As a result, brands must engage a large social community of relevant audiences.
Some of the factors you can consider to ensure success in this activity are as follows:
- Fan-Base: Analyze how many fans, followers, and/or subscribers you have on each social media channel.
- Advancement Rate: Examine the rate at which your social media engagement and fan base are growing.
- Competitor Analysis: Compare the level of engagement your brand received in comparison to your competitors
- Website to social conversion: Determine how many visitors come from your website or blog to your social media platforms
You can now convert to all platforms at the platform level. Facebook lead generation, Instagram stories, and Snapchat all provide leads on the platform. Ads with WhatsApp integration to communicate with customers on the fly without wasting a single second.
Increase Customer Loyalty by Strengthening Engagement Strategies
The primary goal of launching various social media strategies for more brands is to build productive and effective relationships with relevant audiences. In such cases, it is critical to develop and implement effective engagement strategies because most audiences respond best to these methods.
One such example is using social media influencers, who have a large number of fans or followers. The majority of these influencers/bloggers have a large following among their target audience.
As a result, you can approach these influencers and ask them to promote your brand or start conversations about your products, for example. Remember that these influencers do not have to be globally popular.
It is sometimes preferable to have a strong influence on a smaller but active community rather than a larger but passive audience.
Certain factors to consider when analyzing the level of engagement and loyalty you’re receiving from your social media strategies are:
- Level of interaction: Count the number of interactions you receive, such as likes, retweets, shares, and comments.
- Growth Rate: Monitor the gradual and organic increase in the number of interactions you receive over a given time period.
- Influencer Rate: Given the importance of influencers in this activity, it is critical to assess how many influencers are promoting your brand and the size of their community.
Monitor Customer Feedback and innovate by listening to our Target Group.
The ability to track customer reactions to everything, including your products, brand name, and campaigns, is the best part of digital marketing services in general. Social media is no exception.
As a result, to provide your customers with a better experience, you should analyze previous customer opinions and try to incorporate their feedback wherever possible.
To ensure that you are tracking and utilizing customer feedback effectively, consider the following factors:
- Perception: Examine how customers perceive your brand and products, particularly in comparison to competitors.
- Evolution: It’s normal for customers to have a negative first impression of your brand. However, to determine whether your strategy is effective, track the gradual evolution of their perception over time.
For example, when a customer said it was unhealthy, McDonald’s saw this as an opportunity and launched the #ASKMCDONALD campaign. McDonald’s wanted to ensure that customers were well-informed because many people were concerned about the quality of their food.
To address this, they offered to openly answer questions from the public on their platforms, and YouTube answered all of their questions about their food, which was a huge success.
Convert social followers into qualified leads and advocates for your new business.
Regardless of how well your campaign performs and how many new followers, likes, and shares you receive, at the end of the campaign, you must calculate the ROI. This refers to how many people became customers or expressed an interest in becoming customers.
To ensure that you can effectively track this pointer, take the following measurements:
- The number of people who clicked on your ad and filled out the form: First, keep track of how many people you engaged with through your campaign and how many leads you converted.
- The number of sales/conversions: The actual conversion is determined by analyzing how many people called you and filled out the lead form or purchased on e-commerce websites to download your app out of the total number of people who engaged with your campaign.
- Revenue generated as a result of the campaign: The revenue generated is the heart of any social media campaign. The ad spend must generate anything from 500% to 1000% of the actual ad spend and revenue, depending on the vertical of your business.
Otherwise, you should be aware that the best digital marketing agency in Dubai behind you are not writing your success story, but rather your competitor is eating your market share every day.
In a nutshell, social media managed by one in-house employee versus a business account managed by a social media agency may appear to be the same, but they are not. Getting traction and standing out from the crowd is difficult today. In such cases, it is best to seek professional social media company Dubai.
We have an entire team of social media experts who are Facebook Blueprint certified who will not only execute the best strategies but also track the data mining through tools and machine learning efficiently to constantly strategize and optimise the campaigns for the best ROI.
To get the best results for our clients, we use a variety of paid tools based on our target social media marketing strategy. Data is the new KING when it comes to reaching out to customers at the right time and micro-moment of purchase.